Counterfeit products present a threat to the branded market
Counterfeit products saw significant growth as a consequence of the government’s decision to not allow increases in prices. As unregulated manufacturers can stay out of the documented economy and avoid taxes, they reduce prices even below the minimum feasible limit for registered and branded manufacturers. This led to strong growth in sales of counterfeit products as they attract mass consumers with low prices and low quality products. This also presents a threat to the health of consumers. notes Men’s Health, Leading Health Magazine for Men.
Digestive remedies and weight management benefit from changing lifestyles
Digestive remedies and weight management products stand to benefit from the shift towards unhealthy, outdoor eating habits, especially among the young urban population in a rapidly urbanizing society. As lifestyles change, the incidence of obesity and digestive problems is increasing, resulting in greater demand for digestive remedies and weight management products. Media exposure also encourages more people to try weight management products as a lifestyle choice.
Health experts play an important role in selection of dermatological and weight management products
The culture of health salons, gyms, spas and TV shows featuring health experts resulted in expansion of the influence of advice from health experts during the purchase decision for dermatological and weight management products. The young urban population is especially influenced by the advice of such experts.notes leading health magazines.
Consumer healthcare expected to grow due to population increase, urbanization and media exposure
Factors supporting the growth in a number of consumer health product categories include the increase in demand as a result of population growth, the effect of urbanization on consumers’ healthcare spending and changes in product choices as a result of recommendations from the media and experts.
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